Why people choose Smidge

Smidge is a waterless, mineral sunscreen designed to go further with less.

A small amount delivers high-performance, broad-spectrum SPF 40 protection — without the harsh chemicals and plastic waste of traditional sunscreens. It’s sunscreen made simple.

Benefits:

• Suitable for babies, children and eczema-prone skin.
• Compliant with AS/NZS 2604:2021.
• Won't run and sting your eyes or feel greasy on skin
• Stays put when you sweat
• Fragrance-free and preservative-free.
• Vegan and cruelty-free.
• Made in Aotearoa New Zealand.

Smidge is designed for everyday life — not just beach days.

We keep our ingredients simple so you always know exactly what you’re putting on your skin. Nothing unnecessary. Nothing hidden.

Active Ingredient: Non-nano Zinc Oxide (22%)

Other ingredients:

Butyrospermum Parkii (Shea) Butter

Caprylic/Capric Triglyceride*

Candelilla Cera (vegan wax)

Cocos Nucifera (Coconut) Oil

Polyglyceryl-2 Dipolyhydroxystearate*

Polyglyceryl-3 Diisostearate*

*Plant-based emulsifiers derived from coconut and castor oil, helping Smidge stay smooth, soft, and easy to apply

Step 1: Just a Smidge

Warm a smidge (pea-sized amount) in your palms. This is enough to cover your face.

Step 2: Spread Gently

Spread gently across your skin - there is no need for vigorous rubbing like you do with liquid sunscreens in plastic squeezy bottles. Our sunscreen spreads easily and doesn’t leave a white cast.

Step 3: Repeat 

Repeat the process using at least a pea-sized amount for each body part i.e one for each arm, one for each leg and so on, until all areas of exposed skin are covered.

Reapply:

At least every 2 hours after a long swim or immediately after towel drying.